Professional Experience

This page explores my professional journey, highlighting each role I’ve held and the experience I’ve gained along the way.

2025
B.S. in Business Administration, General Business

Graduation
San Diego State University

Skills Summary:

A natural leader in marketing who takes initiative, builds community, and creates impactful brand experiences. Passionate about storytelling, blending creativity with strategy to craft compelling narratives that foster engagement, strengthen brand identity, and inspire connection. Thrives in collaborative, fast-paced environments, bringing energy, adaptability, and a results-driven mindset to every project.

Soft Skills: Public Speaking | Adaptability | Data-driven Decision Making | Cross-Functional Collaboration | Brand Storytelling | Community Engagement | Leadership

Technical Skills: Salesforce | HubSpot | Google Analytics | Looker Studio | Hotjar | Facebook and Instagram Ads | Adobe Audience Manager & Ad Cloud | Financial Modeling | TCO Reporting | Notion

May 2024-Present

Marketing Intern

  • Served on the executive board to empower women, lead community outreach efforts, and expand brand presence through strategic engagement. 

  • Boosted Instagram following by 23% through strategic content planning, creative reels, and consistent brand messaging. 

  • Managed direct member communication, responding to messages daily and fostering a welcoming community space. 

 

Company Mission Statement

“Our mission is to promote female weight lifting while empowering women to feel strong and beautiful in a judgment-free community.”

October 2023-October 2024

Social Media Manager

  • Managed three client social media accounts, optimized engagement and post-performance through strategic content planning. 

  • Created and executed comprehensive content strategies across Instagram, TikTok, and YouTube, posting 5–6 times per week to drive audience growth. 

  • Grew accounts, on average, by 10,000 followers a year through organic content. 

“MarketU was founded with one simple goal in mind, to be the world's trusted creative partner. We believe that our creative edge derives from our community and culture which you are a part of and get to shape. We are Your creative edge.”

Company Mission Statement

June 2024-August 2024

Financial Planning & Analysis Intern

  • Led the comprehensive Total Cost of Ownership (TCO) analysis for a new $2.6M capital project, collaborating cross-functionally to identify the costs and benefits, providing insights that optimized financial decision-making and ensured long-term project sustainability.  

  • Proactively took the lead as an intern, guiding fellow interns in brainstorming and presenting strategic initiatives for engaging Gen Z members, delivering key insights and recommendations to company executives. 

  • Conducted a vendor analysis report using a company’s 10-K filing to assess and validate its financial performance, providing key insights to support strategic decision-making.  

  • Assisted in updating peer-to-peer rate information for local firms, which was presented in the bi-weekly meeting to key executives and departments for discussion on risk and strategic planning. 

  • Conducted market research to update peer-to-peer rate information for local firms, presenting findings in bi-weekly meetings with key executives and departments to inform risk assessment and strategic planning.

“Our mission is to simplify the lives of our members, provide the highest level of service and ultimately help you achieve financial prosperity. We're proud of our commitment to diversity, equity and inclusion and in our ability to give back to the San Diego and Riverside communities.”

Company Mission Statement

Oct 2020 - Jul 2024

  • Led a full-scale rebrand, updated website copy, optimized SEO for higher search rankings, and coordinated marketing campaigns to strengthen brand identity and digital presence.  

  • Executed a digital marketing campaign that secured 5 contracts in 2 months, generating $80K in revenue. 

  • Integrated contract management software, streamlining operations and overseeing $5M+ in contracts. 

Marketing Director

Company Mission Statement

“Our unwavering commitment extends beyond providing exceptional exterior renovation solutions; we aim to simplify the entire process for homeowners”

May 2022-August 2023

Server

  • Achieved consistent daily personal sales exceeding $3000 through successful upselling of menu items.

  • Demonstrated mastery of a diverse menu featuring over 100 items and effectively promoted daily specials.

  • Anticipated customer needs to create a positive dining experience in a fast-paced environment, managing 6-8 tables simultaneously.

Company Mission Statement

“Since 1968 Lord Fletcher’s has been providing an exceptional dining experience for its guests.”