Hi There! I’m Brooke Willier

Driven by insight, built on purpose

Financial Services Marketer

Welcome to My Website

I bridge creative marketing with financial strategy. Marketing taught me how to tell a compelling story. Finance taught me how to back it up with data.

My mission is to create meaningful impact through strategic storytelling, system optimization, data-informed decisions, and a strong work ethic.

I bring a big-picture mindset to every project, building scalable strategies and brand experiences that create connection and deliver measurable results. Rooted in curiosity and purpose, I lead with collaboration, adaptability, and a deep commitment to long-term growth.

Projects

A Chance to See My Work in Action

During my FP&A internship at California Coast Credit Union I was tasked with creating a Total Cost of Ownership (TCO) for a new $2.6M capital project. The goal was to paint a picture of the financial costs and benefits of opening a new branch. I collaborated with key departments and stakeholders to gather relevant assumptions to quantify the costs and benefits. This project was presented to key stakeholders and utilized for strategic financial planning.

In my Digital Marketing course, my team and I were tasked with choosing a product that is launching this year and create a complete Marketing Automation Path (MAP) and created ads and strategies for different personas through unique digital marketing initiatives.

In my Digital Marketing course, my team and I were tasked with creating a digital marketing strategy for a business. We identified problems with their current digital strategy, set goals, allocated the budget, and created real marketing initiatives tailored to relevant customer personas to nurture them through the marketing funnel. We used platforms such as SEMrush and Google Analytics to identify weaknesses and better target the personas.

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